Coach Michael Burt

Live Life on Purpose- The Power of Written Goals

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As I write this the year is coming to an end. This is always a natural time to reflect on the past 12 months and plan out the next 12. Though most people will agree that it is important to plan, the majority of people in this world will spend more time planning a weeks vacation than they will planning out their yearly goals. I’ve been told that if you write your goals down that you are among the top 5% of people on the planet. I believe that to succeed at whatever you endeavor you must know what it is you want to accomplish and determine the path you must take to get there. This process is goal setting and if you do not take the time to do this on a regular basis you will most likely end up working for someone who does. Without intentionally mapping out your life you may get to the end and have no idea how you got there.

What is a goal?

A goal is defined as “The object of a person’s ambition or effort; an aim or desired result.” It is an aspiration that gets accomplished by perspiration. It is a fact that you will most likely be working the next 12 months anyway- you might as well do it on purpose.

How do you set goals?

In school we are taught that business goals need to meet the S.M.A.R.T. criteria. This is an effective tool for your personal goals also.

S- Specific-Clearly defined with no ambiguous language. Your goals need to define the who, what, when, where and why. One example is instead of “I want to get into better shape” you would have better results with “I am going to the gym 3 days a week for 45 minutes” or “I will run my first 5K this year.”

M- Measurable– You need to be able to quantify your goals and track your progress. “I am going to drink more water each day” is not easily measurable. To make it measurable you could state “I am going to drink 8 glasses of water a day” or even more specific and measurable “I am going to drink 64 ounces of water each day.”

A- Achievable- Be realistic about what you plan to achieve. Be brutally honest with yourself when evaluating your goals. If you are the person who always takes the elevator and have not exercised in 10 years it might be unrealistic to have “Climb Mount Everest” as your 12 month goal…But maybe your 5 year goal.

R- Relevant or Rewarding– Determine if the goal or outcome of the goal is something you are passionate about. Without passion there will be little drive to reach our goal.

T- Timed- Napoleon Hill once said “Goals without deadlines are dreams.” This is a true statement. Timelines help create a sense of urgency that helps to keep you on track. These dates also help you keep your promise to yourself.

What areas of your life should you set goals?

I believe there are 6 basic areas for goal setting. You can have more than these 6 areas but don’t have so many you get diluted. Focus is your friend.

  1. Financial- When is the last time you took a real look at your finances. Do you have a budget? Do you have earnings goals? Goals for paying off debt, personal savings and retirement? What can you do today to start moving toward your goals?
  2. Career- Are you working with a company that reflects your values? Is there a promotion you have been working toward? Where do you want to be in the next 12 months? The next 5 years? What can you be doing today to start moving toward your goal?
  3. Physical- Do you take time 3-4 days a week to work on your health and fitness? Are you eating right? When is the last time you had a physical from your physician? What can you do today to start moving toward your goal?
  4. Spiritual- Do you know God’s purpose for your life? Are you living out that purpose out everyday? Are you a part of something that is bigger than yourself? Do you spend some quiet time each day? Is your Spiritual tank on empty? Are you just surviving from day to day? If so, this may be a key area for you to focus.
  5. Development- “You are the same today as you’ll be in five years except for the people you meet and the books you read.” Charlie Jones. One theory is that if you read three books on a single subject you can become an expert on that subject. There is power and inspiration in learning. Evaluate where you are today and where you want to be. Identify the gaps in your personal development and take action. Do you need to finish your degree or maybe enroll in a leadership program? Learn to speak Spanish? Build that bookshelf you have always thought about. Write that book that lies within you.
  6. Relationships- From Family to work to social relationships can be a blessing or a burden. To make relationships great it takes work. Sometimes this work is not fun but it is necessary. Is there someone you need to forgive? Can you reach out to someone you might normally avoid? Be an encouragement others? Pledge to spend X amount of time with each of your children on a regular and consistent basis. Make a date night with your spouse. Turn off the TV 2 nights a week to have a family dinner. Find what is important to you and the ones you care about and make it a priority.

There is power in putting pen to paper. Writing your goals down has some real benefits:

Clarity- Writing your goals forces you to intentionally stop and define what you want out of the next 12 months or 5 years or life. Writing also makes these goals more real and tangible.

Momentum- Writing your goals down is only the start and sometimes just starting is the hardest part. Seeing your goals on paper can be exciting and help push you to execute the next step in your plan to reach your goal.

Decision Making- Knowing what you are “all about” can help you filter the various options and opportunities that come at you each day. By investing the time to thoughfully consider your goals allows you to quickly determine a yes or no. It helps you stay focused and on course to accomplish what you have determined is important.

 

Positivity- Writing your goals will help you remain positive when the criticism and resistance from others comes your way. Anyone working to change themselves or accomplish something big and different can expect to encounter opposition from folks that are insecure and small minded. Don’t let these folks hold you back.

Measure Progress- Knowing where you want to go and from where you are coming helps to create a map of milestones. Celebrate the success of reaching each milestone no matter how small. When you reach one milestone take a few minutes to reflect on just how far you have come!

As my friend Micheal Burt says “You are the co-creator of your life” and your choices determine the out come. Choose to be intentional about your life. Don’t just coast along hoping things will work out. Invest some time in yourself and the planning of your life. Determine your goals, develop a plan to reach those goals, execute on the plan and celebrate the small victories along the way. This is your life…don’t be a spectator be a participant!

 

 

 

 

12 Attributes of Successful Sales People

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In my 20+ years of selling I have closed sales and lost sales. I have built relationships customers that have grown into decade long friendships.  I have done a lot of things right and many things I have messed up.  But over time, from watching others do it right and wrong, learning from my wins and losses and continuously honing my skills I have worked to identify what I think are the traits of successful sales people.

Let’s take a look at what helps successful sales people stand out in a world of sameness…

1.  Successful sales people set goals- I have read that the act of writing down your personal goals for the upcoming year puts you in the top 5% of people in the world.  Successful people from all walks of life set goals and create plans to reach or exceed those goals.  As sales professionals we should be creating personal goals as well as plans for overachieving our company goals. As the saying goes “What gets measured, gets managed.

2.  Successful sales people plan- Many people spend more time planning their week of vacation than they do their next 12 months of their life.  Successful people plan. They plan for the next 5 years, 12 months, quarter, month, week and day. They are prepared and they do not go through life or work flying by the seat of their pants. High performers in any area typically are planners.  As sales professionals we are no different.  We need to be comfortable with the idea of creating a plan and working the plan.  If we find our plan needs adjusting then we will regroup and make changes.  As a mentor of mine, Mike Shook once told me “A poor plan perfectly executed is better than a perfect plan poorly executed.” Make a plan and don’t expect it to be perfect.

3.  Successful sales people are brilliant in the basics-  Another lesson I learned early in my career is that you should know your solutions and be able to articulate them in an easy to understand form.  If your solution is complex you must be able to explain its value in a simple way. If you can’t do that today I would suggest that you don’t know your solution as well as you think you do. Get to know your solution(s) inside and out. Front to back. Put in the time now, it will pay major dividends for a long time.

4.  Successful sales people have clearly defined objectives for every call- They know what needs to be accomplished before they make the next call. They understand the next steps in their process and the customers’ process. If they do not have a clear vision into the customer process they ask. This will make sure expectations are set for the buyer and seller and save much time.

5.  Successful sales people are good communicators- Top performers are usually good listeners. They are active listeners that listen for the real message and not just the words. They are seekers of the truth. If they do not clearly understand what the customer is saying they ask for clarification. Trust me, customers would much rather you ask a clarifying question than for you to assume and later find out they have wasted a lot time and energy. Sales pros are also comfortable with silence. They do not rush through presentations just to get them done. They match their pace to the room. This is one key way to demonstrate confidence.

6.  Successful sales people clearly understanding before prescribing a solution- Picture yourself at the doctor’s office. You are waiting in the examination room and the doctor walks in and gives you an injection before even asking you what your symptoms are. Would you allow that? I don’t think so but this is what numerous sales people do every day. Make sure you can precisely re-state the real customer issue and get agreement from the customer before you start spouting on about your solution.

7.  Successful sales people have real empathy- They sincerely care about the other person. They want good things for their customer and are genuinely concerned about their outcome and well-being. Empathy, or lack of, comes through in our speech and actions. Customers can tell when you are fake and they typically have a low tolerance for it.

8.  Successful sales people think long-term- Short term thinking can get you into trouble. If you are overly focused on short term gain it can make you do things you never thought you would. It lends itself to a feeling of desperation and customers can smell it on you. As Coach Michael Burt says “Don’t make a short term decision that has long term consequences.”

9.  Successful sales people work from the customers’ perspective- Top sales pros believe in their heart that they can solve a problem, present a solution and make a situation better than the way they found it.  These skills should put them on par with their clients.  They sincerely think of themselves as a problem solver that is not afraid to challenge the customer.  True sales professionals are worthy of  respect equal to that of their customers

10.  Successful sales people are prepared for objections- Let’s be realistic. Your product or solution is not going to fit every prospect. However, you will encounter objections or questions regarding how or why your product is the best selection. Be prepared. Work on well-crafted HONEST responses to the top 5-10 objections you have or expect to hear. This will give you and your customer confidence in your answer. This is not so you can pull the wool over someone’s eyes. This is to allow you to be professional and confident in your honest reply.

11.  Successful sales people are not afraid to talk about money- This can be a scary topic for a salesperson who lacks experience in these conversations. As long as your price is fair for the solution you are offering you should not have any qualms discussing money when the time is right. The customer has a problem. Your solution is there to fix the problem and you are making the customer’s company and life better. Companies expect to pay for something of value. Don’t be afraid.

12.  Successful sales people always clarify the next steps- Just as you should go into each meeting with clear objectives you should leave understanding what happens next. Each encounter is about moving the ball down field. It is a best practice to recap the actions due from each party and to attach a timeline to those actions. Be very transparent on the expectations and get agreement from your client. However, you must be prepared to complete your tasks and assignments on time. Being late on your next steps sends the wrong message that other things are more important.

Finally, we don’t define successful sales people by their commission.  We define them by repeat customers, integrity, the ability to have the hard conversations with your customer because you really do have their best interest at heart.  If you do these things you will be a successful sales person and the commissions will follow.